Barcelona

Connection

This is the era of the connected consumer. Known as Gen C, it’s a generation not defined by age, but by behaviour. Gen C thrives on making connections: whether to programming using multiple devices and screens; or to each other using social platforms to discover and share content with friends.

In 2013 at the Summit of Connection, we explored this real-time, cross platform world of Gen C – and considered its implications and the opportunities for audience research.