Screen experiences continue to evolve. Devices are becoming smarter, wearable displays are emerging and the ‘internet of things’ is becoming a reality.
All of this presents new opportunities for audience measurement. And, as we’ explored during our time in LA , it presents plenty of challenges too.
In act one of this Summit we considered the proliferation of choice, the impact on audiences and the challenges for audience research. During act two we looked at all things new and innovative. And, fittingly, in act three we finished with a view from a true Hollywood legend in the entertainment space: Peter Tortorici, CEO of Group M Entertainment.