Gleneagles, Scotland

Tuesday (Brand Building Pathfinder)

Between reason and emotions Pascale Azriam, Kingcom

How to embrace and quantify your audience’s emotional side to build efficient and engaging strategies? How can data help you at every step of your PR process?

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Wednesday

Getting ‘extra’ over Love Island: How Audiences fuel a smash hit Neil Mortensen, ITV

Neil shares the work of ITV’s most recent smash hit, celebrating the importance of the service to the industry.

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Clear thinking in a complex world: TV & Video Measurement for 2020 and beyond Andy Brown, Keld Nielsen, Hanne Teigum, Richard Poustie - Kantar

In a complex world with more data sources than ever before, what is the TV & Video measurement model to deliver into the 2020’s?

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Cancer Research UK – Live from the inside Jo Bray, Cancer Research UK

In a world-first, Jo shares the success of the world’s first TV ad shot live from inside the human body.

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Connecting the Dots Richard Asquith & Jane Ostler, Kantar

What’s Kantar’s view of the media world – and what are our clients telling us they need to deliver against it? Richard and Jane share our latest thinking and developments as we connect the dots.

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