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Andy Pilkington

Andy began his career as a macroeconomist but traded one set of unreliable numbers for another when he entered the world of marketing. As a social media consultant in the early days of earned media, he helped companies like P&G, Vodafone, 20th Century Fox and Samsung explore and leverage this emerging area. Social media gradually became a “pay to play” model, and following this trend Andy moved to Dentsu Aegis Network to lead global media strategy for adidas. He later moved client-side with the brand, with the ambition of turning adidas into a world class advertiser. Now based in Amsterdam as European Media Director, he leads adidas’ media agency relationship, campaign planning process and overall media strategy for the region.

He later moved client-side with the brand, with the ambition of turning adidas into a world class advertiser. Now based in Amsterdam as European Media Director, he leads adidas’ media agency relationship, campaign planning process and overall media strategy for the region.