Melissa Vogel is CEO of Kantar IBOPE Media in Brazil and current President of IAB Brasil. With 25 years of experience in media research and intelligence, Melissa Vogel has held leadership positions in different areas of Kantar, such as Commercial, Customer Service, New Business Development, Operations, Marketing, and Products. Both in Brazil and Latin America, she has a deep understanding of customer needs, which has allowed her to collaborate with the industry in the development of metrics, products, and businesses, thus expanding the company’s portfolio. Prior to assuming the position of CEO at Kantar IBOPE Media in Brazil, she worked as Global Agency Director at Kantar Media, Executive Director Multimedia, and Country Manager in Panama.
Melissa Vogel holds a degree in Radio and TV from Universidade São Paulo, a master’s degree in Market Communication from ESPM, Management from Fundação Getúlio Vargas and participated in the Advanced Management Program from IESE Business School in Barcelona. Was a professor of Market Intelligence at ESPM and advisory board member of the Brazilian National Advertising Self-Regulation Council-CONAR and the Brazilian Association of Research Companies – ABEP.