Head of Sales, Channel 4
Victoria Appleby is the Head of Sales for Channel 4. She joined Channel 4 in January 2022 after a 20+ career at WPP agencies running numerous clients including The Coca-Cola Company, eBay and Uber.
Global Media & Agency Operations, Nestlé
Tina is an expert consultant in marketing communication and digital transformation with excellent leadership and negotiation skills. Her working knowledge in advertising and media (traditional, digital, cross-channel and innovations) is complemented with a high commitment to effectiveness, customer satisfaction and consumer/shopper understanding. Leading 'Digital Transformation' for Nestlé Germany 2014-2019 broadened her knowledge along the whole value chain and also in change management. Moderating cross functional digital teams in a network organization has deepened her ability to implement changes in the company and to intensify data-based decisions and to adapt (test and learn).
Since 2019 Tina has been leading Global Media Communication at Nestlé HQ and from January 2021 she took on additional responsibilities in the role of Global Media Communications and Partnership Head leading Integrated Media (Digital and Programmatic Media) and the Global Media/Digital Partnerships. Tina and her team drive integrated audience-first strategies, working closely with colleagues and partners in Media, Creative/Content, Data/Analytics/Measurement, Market Research and Purchasing.
Tina has a proven track record in managing agencies, and is competent in working successfully in diverse and international teams. She has natural networking skills which have provided her with valuable contacts in media, marketing and agencies throughout her career.
Her work as chairwoman of OWM 2013-2019 (Advertisers Association Germany), as well as being a member of WFA Global Media Board as of 2019 complement her profile as a senior executive.
EVP of Measurement for Marketers, ANA
Nathalie Bordes joined the ANA in April 2021 as EVP of Measurement for Marketers. In this role, she is responsible for developing the ANA’s measurement for markets product and service portfolio with a particular focus on the ANA’s Cross Media Measurement Initiative.
Previously, Nathalie served as SVP of Data & Insights for ViacomCBS Streaming and CBS Digital Media properties. Nathalie oversaw the analytics data supply chain, including data collection, engineering, insights and analytics innovation for Paramount+, Pluto TV, CBS Entertainment Digital, CBS News Digital/CBSN and CBS Sports Digital.
Prior to joining ViacomCBS and CBS Interactive, Nathalie was Senior Director of Emerging Platforms Research at ESPN, responsible for managing the multimedia ad sales research team. Nathalie’s former roles also include Ad Sales Research Director at The Wall Street Journal, where she led the Cross Platform and Digital Research department.
A strategic and engaging senior executive, Nathalie has more than 20 years of experience in cross platform analytics, business intelligence and research. She has successfully built and led data insights groups and ad sales research teams. Her deep industry knowledge spans the full media spectrum across print, digital, TV and streaming.
Nathalie is a longstanding member of the MRC Digital Committee, serving as the committee’s chair from 2019-2020. She also enjoys growing her industry network and mentoring young professionals.
A native of Germany, Nathalie graduated with a degree in Business Administration from VWA Hessische Verwaltungs- und Wirtschaftsakademie in Frankfurt, Germany. Following graduation, she worked for Dow Jones in Frankfurt until transferring to their New York headquarters in 2004.
Director of Insight & Research, Sky
Lucy leads a team of research specialists, and she is responsible for ensuring they have the right measurement tools in place for Sky Media.
They help the business more broadly to tackle current challenges around measuring all of their available content on all platforms, and work with brands and advertisers to develop the best possible solutions.
Chairman and CEO, Médiamétrie
Yannick Carriou, studied at École Polytechnique and ENSAE (leading French Grande École specialized in Economics, Data Science, Quantitative Social Sciences, Finance and Actuarial Science). He has held the posts of Managing Director of TNS-Sofres France (2006-2010), Managing Director of Ipsos France (2010-2012) and CEO of Ipsos Connect (2013-2017). Yannick Carriou was CEO at Teknowlogy Group between 2017 and late 2019. He is Chairman and CEO of Médiamétrie since April 2020.
International Investments and Business Development CEO,TIMS Production
Metin Ergen, born in 1974 in Bursa-Turkey. Studied Political Science & Public Administration at METU and started his professional carrier as an Auditor in a Turkish private bank in 1999. After holding several financial managerial positions in iron&steel, energy and media companies, acted as Group CFO-Turkuvaz Media and General Manager-ATV, leading broadcaster in Turkey. Currently Mr. Ergen is International Investments and Business Development CEO at TIMS Production, leading Turkish content producer since of March 2022.
Director, Global Media Services, WFA
Matt is a WFA director and global practice lead in the areas of media and digital marketing.
Matt’s responsibilities include formulating some of WFA’s most powerful leadership pieces, setting the agenda for discussion in client-only forums and pushing the global industry to act responsibly and in respect of the clients who ultimately fund the ecosystem. Matt is also responsible for WFA’s cross-media measurement work, including the collaborative, common component ‘Halo’ programme.
Prior to joining WFA, Matt spent many years working for media consultancies, media auditors and media agencies in London.
Head of Advertising Research & Development, Channel 4
Martin is Channel 4’s Head of Advertising Research & Development, having joined from Havas agency Arena seven years ago. He spent 20+ years on the buy side in media agencies, working with many of the world’s top advertisers on strategy and effectiveness.
He leads the multi-award winning commercial insight function at Channel 4 and is also the designated BARB board member. Martin was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research.
Media Director at GALLERY Strategy and Communication
He works in the technical area of media from 1988 until 2021 at DPZ and DPZ&T, where he directed the Media Research area, participated in the implementation and also directed the Telefônica Vivo Coordinating Agency at DPZ&T from 2012 to 2018.
In September 2021, he transferred to the Galeria agency, where he is director of Media Research and Insights, and director of Itaú's Media Center.
One of media professionals most recognized in Brazil for his technical and analytical capacity.
He has been Chairman of the ABAP-Redes Committee since 2016, VP of the Technical Committee of Grupo de Mídia / SP, Chairman of the OOH Committee of IVC, and a member of the Technical Committee of Media of CENP
Paolo Lugiato is currently the Chief Operating Officer of Auditel, the company that measures TV audiences in Italy and vice-Chairman of the Harvard Business School Club of Italy. Before this he was CEO of RTR for six years, a company owned by the private equity fund Terra Firma that, under his leadership, from a startup has become one of the European leaders in photovoltaic energy production with 334 MW of power installed.
Before joining RTR Paolo was CEO of Novapower, the Merloni Group company that invests in renewable energy. In that role, he authorized, funded, constructed and connected many photovoltaic plants both on the ground and on rooftops. He spent numerous years in the Merloni Group, where he covered several positions including Head of Business Development di Merloni Finanziaria, CFO of Autostrade per la Lombardia and Business Development Manager of the Ariston Thermo Group. Paolo began his career in the Italian office of the consulting firm McKinsey & Co, where he worked for seven years. During his experience as a consultant, he served a number of clients, in Italy and abroad, in different industries: telecom, consumer goods, financial institutions and other industrial sectors.
Paolo was also Deputy Chairman of Assorinnovabili (Italian Renewable Energy Producers' Association), CEO of the female A1 volleyball team Unet Yamamay and a judge for both the European Business Awards and the Unicredit StartLab. Paolo has a degree in Business Administration from the Luigi Bocconi University in Milan and a Master in Business Administration from the Harvard Business School.
Owner, Research the Media
Richard Marks has been running his own media consultancy business, Research The Media, for a decade now and is a regular, award-winning speaker at events in the UK and around the world, focusing on the future of media and the implications for the research industry.
Richard is also Research Director of asi Conferences, which has been organising international media conferences focused on measurement and data for the last 30 years. Richard hosts the popular asicast podcast which has notched up over 130 episodes interviewing media leaders.
With 35 years continuous experience in media research, his past roles have included Global CEO of Kantar Media Audiences, overseeing TV measurement services in over 30 countries.
President & CEO, Numeris
As President and CEO, Neil McEneaney has been pivotal in the modernization of Numeris, through the development and implementation of cross media audience measurement in Canada. Neil’s focus is on meeting the media industry’s need for stronger audience measurement necessary to better understand changing audience and consumer behaviors in a highly dynamic and evolving media industry.
Neil has 29 years of media experience, leading the strategic and business operations of various organizations. In his former role as Chief Business Officer at CBC, his portfolio included overseeing the performance of Strategy, Digital, Sports, Media Operations & Technology, Competitive Analysis, and Finance. Prior to that, he held the role of CBC Interim Executive Vice-President, English Services, responsible for English Radio & Audio, Television and Digital operations across Canada.
Neil is a Chartered Professional Accountant with a Bachelor of Commerce degree with Honours from Concordia University and a graduate diploma in Public Accountancy from McGill University.
Product Lead, Google Ads
Andrea Moro leads Google's data partnerships team for cross-platform and cross-media video audience measurement, providing data augmentation services to measurement bodies such as Kantar, and agencies across the globe for use-cases like brand video ad planning, and for measurement of video content consumption and reach. Andrea's experience in ads, ecommerce and digital entertainment spans over two decades across both large tech companies (Google, Amazon), and US startups.
Suzana Pamplona Miranda
Research & Knowledge Director, Globo
Suzana Pamplona Miranda leads the Research and Knowledge area at Globo. Throughout her more than 25 years of professional career, Suzana has accumulated experience in data intelligence and market research, public opinion, and polls in specialized research agencies. In addition, she has led areas of Intelligence and Insights for Marketing, Communication and Media Strategies, in companies such as Nestlé, Unilever, Johnson & Johnson and Natura.
At Globo, the executive supports business and brand decisions based on data intelligence and broad consumer knowledge. Some strategic outputs in your area involve audience performance analysis and data science, across all content platforms, not to mention the Society Beat project, which brings together studies on social, political, economic, and demographic movements and their impact on the Brazilians’ mood and behavior.
Graduated in Social Sciences, she has two post-graduation degrees - one in Contemporary Communication and Culture and the other in Marketing - besides some extension courses in her curriculum, such as Finance and Digital Transformation.
European Media Director, adidas
Andy began his career as a macroeconomist but traded one set of unreliable numbers for another when he entered the world of marketing. As a social media consultant in the early days of earned media, he helped companies like P&G, Vodafone, 20th Century Fox and Samsung explore and leverage this emerging area. Social media gradually became a “pay to play” model, and following this trend Andy moved to Dentsu Aegis Network to lead global media strategy for adidas. He later moved client-side with the brand, with the ambition of turning adidas into a world class advertiser. Now based in Amsterdam as European Media Director, he leads adidas’ media agency relationship, campaign planning process and overall media strategy for the region.
He later moved client-side with the brand, with the ambition of turning adidas into a world class advertiser. Now based in Amsterdam as European Media Director, he leads adidas’ media agency relationship, campaign planning process and overall media strategy for the region.
Executive Director, Research & Investment Analytics for GroupM US
Bharad Ramesh is executive director, research & investment analytics for GroupM US. His team is responsible for supporting the investment group with insights & analysis on audiences, market dynamics & pricing.
Bharad previously led the digital team at PHD Media US across 4 offices & 500+ employees. Prior to that, he set-up the trading practice for Publicis South East Asia, & held a variety of research & trading roles at GroupM in China & Singapore. A winner of the WPP Atticus Award for thought-leadership, Bharad has a M.S. in TV, Radio & Film from Syracuse University & a Master's in Marketing Communications from MICA, India
Chief Executive, BARB
Justin was appointed as Chief Executive of BARB in 2012, since when the UK television audience currency has launched multiple-screen audience ratings.
His early experience of media was formed in the radio industry, most notably as Managing Director of the Radio Advertising Bureau. While there, he was a RAJAR board director and led the delivery of J-ET, the electronic trading system for commercial radio advertising.
He joined ITV in 2004, where he was responsible for relationships with advertisers and trade marketing strategy. He was, briefly, Chairman of Thinkbox prior to the establishment of its executive team.
After leaving ITV, he joined AGB Nielsen as Managing Director of its UK operation. He ensured the business became an effective supplier to BARB before moving to Kantar, where he spent a year working on the post-merger integration of TNS.
Immediately prior to joining BARB, Justin was Executive Chairman of ICM Group, a full-service research agency.
Marta San Pedro
Systems and Automation Hub Leader, Dentsu
With a postgraduate in Mathematics and Computer Sciences Mata has developed her career in market, media research and advertising measurement.
Following a stint at Nielsen as an econometritian and working the last 20 years in a variety of positions at at both Carat and Dentsu groups, she has found herself immersed at the intersection of media, research and data. She currently leads the systems and automation Hub for the Dentsu Group in Spain.
Marta is active in many industry committees including the Kantar Users Committee and a board member of AIMC, the Spanish Media Research Association.
SVP Strategy & M&A Networks Southern Europe, Latin America, Middle East & Africa, Paramount
Bryan Schiller is Senior Vice President of Strategy & Corporate Development for Paramount’s Networks business in Latin America, Southern Europe, Middle East & Africa. He currently leads a pan-regional team executing operational strategy, M&A, joint ventures, and strategic partnerships across streaming, linear and broadcast television throughout the region.
Mr. Schiller has executed over $35bn in mergers & acquisitions, financing, and specialized valuations across the globe. At Paramount, he led the acquisitions of Latin American FTA broadcasters Telefe and Chilevision, as well as majority investments in Brazilian digital content producer Porta dos Fundos and Spanish-language production powerhouse TeleColombia, among other projects. He also has operational oversight and sits on the Board of Directors of Porta dos Fundos and TeleColombia.
Prior to Paramount, Mr. Schiller held various senior-level client advisory positions and brings almost a decade of bulge-bracket investment banking experience advising some of the largest global companies in the media and technology sectors on mergers & acquisitions and capital markets transactions. Prior to this, he spent multiple years at a Big Four accounting firm providing specialist intellectual property and intangible asset valuation advisory across all industry sectors.
Mr. Schiller holds an MBA from the Johnson Graduate School of Management at Cornell University, and a BS in Business Administration and Finance with honors from the University of Vermont. He achieved the Chartered Financial Analyst (CFA) designation in 2004, has been licensed with the UK Financial Services Authority and has held US FINRA Series 79 and 63 investment banking and securities agent certifications.
Director General, ISBA
Phil is Director General of ISBA, the voice of British advertisers. His broad marketing and general management career spans packaged goods, grocery retail, consultancy and marketing technology start-ups.
He spent 10 years at Kraft, latterly as Vice President, Strategy for Western Europe. He was Marketing & Trading Director for Kwiksave before joining the board of Somerfield as Group Marketing Director. He joined Camelot, the National Lottery operator in 2002, becoming Commercial and Operations Director before being appointed Managing Director of Musgrave GB in 2007.
He was Commercial Director for the 1,000 boat Thames Diamond Jubilee Pageant in 2012.
Phil has also worked on a number of early stage and start-up digital businesses, most recently with Ecrebo, the Point of Sale marketing specialist.
He has a degree in Classics from Jesus College, Oxford and is married with five children.
Henriette van Swinderen
Managing Director, bvA
Henriette van Swinderen started her career at Procter & Gamble in Brand Management. As a Marketing Director at P&G, T-Mobile and Sonova, she was successful in building brands and people. She also supported various organizations (e.g. FrieslandCampina, Cloetta) as a strategy consultant to help develop business, marketing and communications strategies.
Currently, Henriette is Managing Director of bvA, the Dutch Advertisers Association. In this role she actively furthers the interests of advertisers and their brands and is actively involved in the establishment of NMO, the Dutch cross-media measurement organization. Henriette is married and has three sons.
CEO Kantar IBOPE Media, Brazil
Melissa Vogel is CEO of Kantar IBOPE Media in Brazil and current President of IAB Brasil. With 25 years of experience in media research and intelligence, Melissa Vogel has held leadership positions in different areas of Kantar, such as Commercial, Customer Service, New Business Development, Operations, Marketing, and Products. Both in Brazil and Latin America, she has a deep understanding of customer needs, which has allowed her to collaborate with the industry in the development of metrics, products, and businesses, thus expanding the company's portfolio. Prior to assuming the position of CEO at Kantar IBOPE Media in Brazil, she worked as Global Agency Director at Kantar Media, Executive Director Multimedia, and Country Manager in Panama.
Melissa Vogel holds a degree in Radio and TV from Universidade São Paulo, a master's degree in Market Communication from ESPM, Management from Fundação Getúlio Vargas and participated in the Advanced Management Program from IESE Business School in Barcelona. Was a professor of Market Intelligence at ESPM and advisory board member of the Brazilian National Advertising Self-Regulation Council-CONAR and the Brazilian Association of Research Companies – ABEP.
Founder and Managing Director, Liberty Sky Advisors
I am an experienced, commercially-minded equities analyst with 20 years’ experience, recognised and highly-regarded for my industry knowledge across all parts of media, digital and marcoms. With a proven track record of identifying the latest digital trends, understanding industry dynamics and the implications for companies, I bring this together with my financial and markets expertise to provide consultancy services to companies, at both a strategic and financial level.
Award-winning analyst: I am the current City AM Analyst of the Year and twice previous winner of the award.
Regular columnist: I write a monthly column on the TMT sector for City AM, also for the leading agency trade publication Campaign, and the video-focused trade publication VideoWeek.
Editor: The Bigger Picture, a subscription service to help those working in creative agencies, advertising, broadcasting or the media and tech industries in general (who are short of time and bombarded with information) to get ahead of the game, see the bigger picture and understand how it all comes together. Using my extensive financial knowledge to link in the numbers with the trends, it provides a properly analysed, intelligent, and well thought through synopses of what is key. Including expert insider analysis, insights, forecasts, and highlights from the world of technology, media, stock-markets, regulations, politics and other snippets, produced monthly, quarterly and annually, delivered straight to your inbox. https://ianwhittakermedia.com/insights/
Media spokesman and commentator: Regularly featured, interviewed and quoted in the print and broadcast press, including Bloomberg, Sky News, CNBC and Radio 4. Speaker: At major national and international industry events and conferences.
Board member: Chair & board member, member of the board of advisors at Songtradr, Inc. and also an Advisor in Residence at the Project X Institute. I also act in an advisory position to the Board of Mirriad Plc and am a consultant to JCDecaux UK.
Founder: I am founder and managing director of Liberty Sky Advisors, providing bespoke advisory and consulting services in the media, digital, tech, marketing and related areas to a variety of partners, including corporates, private equity, venture capital and start-ups. Also co-founder of Bearstone Advisors, offering corporate and strategic advice, as well as advice on fundraising to companies in the Tech and Media sectors.
Media research specialist with 30 years’ experience in media agency, adsales and audience measurement with specialties in Return Path Data, Pay TV and online panels.
Active for many years in industry groups and governance, serving on JICs, technical committees and forums.
Headed up the Research initiatives of DStv Media Sales and Multichoice, across sub Saharan Africa.
Bachelors degree in Social Science (Market research and Economics) Pietermaritzburg South Africa.
Experience in conducting in-depth sampling audits to test compliance to randomisation rules, as well as in ad spend verification systems.
Audience measurement auditing and quality control reviews – TV, radio, Return Path, Print, Establishment Surveys
Facilitation of procurement projects for online measurement, OOH, Television.
She is now a consultant based in Johannesburg working primarily with 3M3A a global media auditing consultancy a well as on a variety of South African and African initiatives.
Senior Vice President, Analytics, Insights + Strategy at Cossette Media
Kristin is the SVP, Analytics, Insight + Strategy at Cossette Media, Growth Director at Impact Research, and an Instructor at the Miami Ad School in Toronto, Ontario, Canada. In her role, she works to build evidence-based recommendations fueled by a true marriage between analytics (data) and insights (human behaviour). Kristin focuses on creating teams, products, and solutions that are accessible, actionable, responsible, useful, and fun, showing everyone that data and analytics are not only for "numbers people"; data and analytics are for anyone who wants to understand human behaviour and build strategies meant to inspire. Kristin proudly started her career at the Canadian Broadcasting Corporation (CBC) and holds a BA in Communications Studies from McMaster University in Hamilton, Ontario, Canada and a Masters in Communications and Culture from York University in Toronto, Ontario, Canada.