About the
Event
What is it?
The Summit is an invitation-only, international gathering of leaders in the media and measurement space. It enables leaders from the buy and sell sides to connect and discuss challenges and opportunities.
Through a mix of formal and informal sessions it provides an unparalleled opportunity to connect with and learn from the biggest thinkers in media and advertising.
The first Summit took place in 2011 in New York City. Subsequent summits have taken place in Hong Kong (2012), Barcelona (2013), Los Angeles (2014), Rio De Janeiro (2015), Cape Town (2016), Miami (2017), Berlin (2018), Scotland (2019), Virtual (2020), Manchester Hybrid (2021), London (2022), Buenos Aires (2023), Miami (2024) and in 2026, The Summit was held in Montreal.
What’s the purpose of the event?
Our underlying objective is that all participants leave with both a greater understanding of best practice and a challenge to innovate. We seek to enrich measurement services to serve the content and advertising ecosystems across the world, facilitating meaningful and long-lasting connections with its members.
Who created it?
Fifty5Blue. In 2010, we identified the need for an exclusive event at a global scale where senior representatives from the industry could come together and share best practice.
What’s so special?
The Summit is the most geographically diverse event of its kind. The most recent in-person edition has representation from over 40 markets. It is a unique knowledge-sharing and networking opportunity for invited participants.
About Fifty5Blue
Fifty5Blue is a global leader in media measurement and analytics, operating in more than 80 countries.
We bring clarity to complexity. Our independent, hybrid cross-media audience measurement combines trusted audience panels with large-scale data to establish a single, coherent view across platforms and markets. This gives content owners, advertisers, agencies and platforms the clarity and confidence to develop content and plan advertising decisively.
With deep expertise across global media systems, we design integrated, comparable measurement frameworks that support a more consistent and accountable media market.