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About the

What is it?

The World Audiences Summit is an invitation-only, international gathering of leaders in the media and measurement space. It enables leaders from the buy and sell sides to connect and discuss challenges and opportunities.

Through a mix of formal and informal sessions it provides an unparalleled opportunity to connect with and learn from the biggest thinkers in media and advertising.

The first World Audiences Summit took place in 2011 in New York City. Subsequent summits have taken place in Hong Kong (2012), Barcelona (2013), Los Angeles (2014), Rio De Janeiro (2015), Cape Town (2016), Miami (2017), Berlin (2018) and Scotland (2019), Virtual (2020), Manchester Hybrid (2021), London (2022), and in 2023, The World Audiences Summit was held in Buenos Aires.

What’s the purpose of the event?

Our underlying objective is that all participants leave with both a greater understanding of best practice and a challenge to innovate. We seek to enrich measurement services to serve the content and advertising ecosystems across the world, facilitating meaningful and long-lasting connections with its members.

Who created it?

Kantar Media. Following the creation of our dedicated media division in 2010, we identified the need for an exclusive event at a global scale where senior representatives from the industry could come together and share best practice.

What’s so special?

The World Audiences Summit is the most geographically diverse event of its kind. The most recent in-person edition has representation from over 40 markets. It is a unique knowledge-sharing and networking opportunity for invited participants.

What’s so special?

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

About Kantar Media

Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media audience measurement capabilities, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.