Extraordinary times, extraordinary measurement.
Tuesday - The role of media measurement data in ordinary & extraordinary times
Alex shares P&G’s vision on the strategic approach to consumer decision journeys in Latin America. You will hear from him about the importance of data signals and the important role TV & Video data play in understanding and optimizing the Marketing execution with a seamlessly integrated consumer journey.
How did viewing change in the first few months of lockdown and how did the BBC respond? On March 23rd the British public sat down in front of their TV screens to watch the Prime Minister Boris Johnson announce a UK-wide lockdown. Everything changed.
The launch of CNN News Brasil in March this year coincided with the global pandemic. Americo will share the business story and the fundamental role data, including real-time ratings have played in influenced the short-term launch strategy and their plans for cross media audience measurement for the future.
Back to the future: how Kantar is using AI for TV & Video in new ways Margo Swadley, Strategic Product Leader, Kantar
Particularly in these extraordinary times, how do we predict the future of TV viewing? Margo shares some of our latest development work using artificial intelligence to predict long term shape of audience viewing.
Wednesday - Advertising pathways to a rebound
Industry commentators have been vocal about the benefits of maintaining or upping marketing spend through a recession, but the reality for advertisers is not that easy. Many are experiencing massive supply and demand shocks and securing long term brand building investment is harder than ever. In this session, Andy will describe how adidas has tried to balance these two tensions, and how media measurement is at the centre of maintaining a healthy balance, even in tough times.
Harnessing the power of TV & Video advertising in challenging times Christophe Manceau, Insights & Strategic Planning Director – France, Kantar
The TV industry has shown itself to be resilient during COVID-19 with smart pivots enabling advertisers to live up to their purpose with positive actions through responsible advertising. We’ll explore the French advertising market dynamics and explore what it means for future creative and data strategies.
Thursday - Changing dynamics in audience measurement
Now that’s what I call streaming!Keld Nielsen, Global Director -JIC’s & Currency services, Kantar and Hanne Teigum, Global VAM Research Director, Kantar
The drive towards cross media measurement is happening around the world. It’s a journey many markets are now reporting (Norway, Finland), measuring (UK) or in the process of deployment (Italy, Canada, Switzerland, Turkey). Keld and Hanne will share the latest audience insights and the tangible benefits of external, comparable metrics to aid your business models, strategies and monetize new revenues streams.
The Italian Approach: the value of streaming measurement Davide Crestani, Technical Director, Auditel
Using data from Auditel’s FocalMeter panel, Davide will share the insights and value digital measurement is delivering for the Italian market including minute-by-minute census data reporting. He’ll share some of the successes and learnings along the journey and the steps being taken towards greater value for advertisers in an increasingly digital TV & Video environment.
Numeris leading cross media measurement in Canada Neil McEneaney, President & CEO, Numeris and Catherine Kelly, Vice President, Product Management, Numeris
A great deal has happened in the last two years since Numeris shared its multi-year cross platform strategy on stage in Berlin. The addition of Video Audience Measurement and Set Top Box to the Canadian measurement landscape significantly advances our Cross-Media Solution. Numeris will share results from our journey so far and what’s next for measurement in Canada.