Unlocking Value


Tuesday May 24

What's next for SVOD and AVOD, and what will drive the growth? Ian Whittaker, Liberty Sky Advisors

Award-winning ex-City analyst Ian outlined, among others, his views on what’s next for media and entertainment providers.


Unlocking knowledge, delivering winning audience experiences Suzana Pamplona, Globo

Suzana shared how data supports Globo’s strategy and planning to deliver winning audience experiences.


The Value of a 360° audience view Justin Sampson, BARB, Tony Mawer, ITV & Rachel Shaw, BBC

An evolution of the gold standard measure of what people watch.

How industry currency measurement is delivering ever-richer returns to subscribers in a data-driven market.


The Canadian journey Neil McEneaney, Numeris & Kristin Wosniak, Cossette Media

Building value with video measurement

Neil & Kristin presented and discussed the value of stronger data and the market’s reaction in capturing this value.


Future-proofing people-based measurement Hanne Teigum & Mark Wisbey, Kantar

Hanne & Mark shared Kantar’s latest improvement to deliver engaged and compliant audience panels with new technology that assures privacy-safe and secure system.


Wednesday May 25

Unlocking campaign optimisation: a successful partnership with Galeria Boaventura Junior, Galeria

The agency used worked in partnership with Kantar’s Cross Media Performance tool to better optimise the performance of the campaign across all viewing formats.


Sky & CFlight: unlocking value in data to deliver improved post campaign measurement Lucy Bristowe, Sky

CFlight is the UK’s first unified TV advertising metric. Lucy shared the strategy behind CFlight and an early view of industry application to what’s next


Scale unlocked: measurement solutions in an addressable world Bas de Vos & Andrew Bradford, Kantar

Bas & Andrew explored the scalable, versatile solutions Kantar’s product teams have built with clients and data partners to ensure content and campaign measurement are prepared to keep unlocking value.


Delivering on the Future4 strategy Martin Greenbank & Victoria Appleby, Channel 4

Martin & Victoria explained why Channel4 has adopted a digital-first approach, how it is commercialising its offering, and the success it is enjoying.


A bright advertising future Andrea Moro, Google

Andrea explored the trends and opportunities as measurement evolves to keep pace with the way content consumption and ad serving are changing.


The Future Viewing Experience Richard Marks, Research the Media & John McCarthy, Kantar

Richard & John gave a preview of findings from Kantar’s latest thought leadership report that explores the future viewing experience and what it all means for audience measurement.