How audiences live and thrive in today's TV Neil Mortensen, Director of Audiences, ITV

The future of television is already here. Neil walked us through some of the great changes in the UK’s television landscape and how audiences, advertisers and broadcasters are adapting and evolving.

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Innovative TAM solution: Out-of-Home viewing in Norway Alexander Nielsen, Director of Research & Strategy, Discovery Networks Northern Europe

The Norwegian TV industry has extended measurement to cover out-of-home viewing. Alex’s presentation shared why they did this, the results they’ve uncovered and how this new data has been incorporated into the core TAM panel. He also looked to the future, focusing on how measuring ‘all TV’ provides ever greater insights into the viewing habits of the Norwegian population.

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Harvesting the benefits of rural TV audience measurementVivian Y. Tin, Head, Customer Business Development, ABS-CBN Corporation

Media researchers need to measure the entire population – not just urban areas. With this in mind, Vivian will discuss the TAM rural expansion being pioneered by ABS-CBN in the Philippines.

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The future of programmatic: where will we see the growth in programmatic advertising and what will be the impact on audience measurement Jed Meyer, Global Director, Research and Analytics, Annalect

Over the past 18 months, ‘programmatic’ has become the TV industry’s favourite buzzword. But what does it actually mean for the research measurement industry? Jed will discuss how and why programmatic is going beyond digital display plus the entwined relationship between programmatic buying and audience measurement.

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Building the SKO-VIM factory; the new industry standard Bas de Vos, Managing Director, SKO

In April 2013, SKO decided they should be measuring and reporting viewing behaviour for all video content and commercial messages across every platform – with a quality level comparable to current TAM research. This daring concept is now a reality. Bas will talk us through the journey – and the initial results.

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Delivering ROI: The Activia story Manuela Bastian, Expert Solutions Director, Kantar Worldpanel

Manuela will share a case study commissioned by Danone focusing on the efficiency of media spend for a recent Activia brand campaign and the benefits to the industry in combining TV ratings and purchase data.

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A crystal clear picture of sky Deutschland’s viewers Dirk Otto, Director of Audience & Media Research, Sky Germany

How is Sky Deutschland using new and existing data sources to enhance understanding of their viewers? Where does return path data fit into the equation? And how do they measure linear, non-linear and out-of-home? Dirk will answer all these questions – and more.

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The BBC, Twitter and the UK General ElectionJames Holden, Director of Marketing & Audiences, News, BBC

James joined Jeffrey Graham from Twitter and Eric Salama on stage for a panel discussion about audience engagement and social TV. Click to view James’ slides looking at how the BBC are using social TV data.

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