The media and communications industry met in Berlin at an unprecedented time of disruption across paid, owned and earned media. Consolidation and globalization continue to change the face of the media owner space, brands are developing new ways of working and short-termism is bringing jeopardy to many.
And yet, against this backdrop, there are break-through moments.
Brands are advancing their consumer engagement frameworks to deliver a holistic message the consumer and many of their agencies in turn are delivering new ways to respond.
Cross-platform measurement is no longer a vision but a reality in many markets; conversations continue with digital platforms and measurement providers to ensure currency measurement remains fit for the future.
The momentum is towards integration.
Facilitating a dialogue for change
We’re delighted that our annual event responded to this change, this year welcoming a larger number of brand, agency and digital clients, ensuring The Summit continues to facilitate a dialogue across the industry.
Kantar Media remains committed to delivering connected intelligence to our clients, advancing innovation in media intelligence and measurement for the better. The destination is clearer – we need to work together to arrive there!