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Martin Greenbank

Martin is Channel 4’s Head of Advertising Research & Development, having joined from Havas agency Arena seven years ago. He spent 20+ years on the buy side in media agencies, working with many of the world’s top advertisers on strategy and effectiveness.

He leads the multi-award winning commercial insight function at Channel 4 and is also the designated BARB board member. Martin was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research.